What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How I Built It: HopStop.com

Check out this Wall Street Journal story about how Chinedu Echeruo started HopStop.com to get around New York City — and quickly won fans through word-of-mouth marketing.

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Can eating kangaroo save the planet?

This is a long post, so please feel free to skip it.

SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner is a terrific read. And yes, continue reading

Who can give you the hustle?

I recently wrote about  Jay-Z’s new book titled Decoded. The book depicts his life as one continue reading

What happens in Vegas stays on YouTube? Really?

Insightful. That’s what I first thought when I finished reading Socialnomics: continue reading

Why I don’t have comments

TJ Walker, bestselling author, CEO & Executive Producer of  continue reading

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Have you ever heard of bacon salt?

Bacon salt is a unique seasoning that can be sprinkled on any so-so food continue reading

What’s on their nightstands?

Ever wondered what books world-class designers keep on their nightstands? Thanks to this spare yet attractive website, you continue reading

Does pixel beat paper?

Earlier today (Feb 2 2011), Rupert Murdoch, of News Corp., launched The Daily—advertised as continue reading

Sails talk

What can Jorn Utzon, the architect of one of the indisputable masterpieces continue reading

Why creativity is economic priority number one

Are you focused on building long-lasting engagement with your target audience?
You see, no matter how acute an experience, our memory of it fades continue reading