Have you ever heard of bacon salt?
Bacon salt is a unique seasoning that can be sprinkled on any so-so food
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Bacon salt is a unique seasoning that can be sprinkled on any so-so food
Ever wondered what books world-class designers keep on their nightstands? Thanks to this spare yet attractive website, you
Earlier today (Feb 2 2011), Rupert Murdoch, of News Corp., launched The Daily—advertised as
What can Jorn Utzon, the architect of one of the indisputable masterpieces
Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity.
~ Charles Mingus
Remarkable;
Is this the smallest wireless speaker and speakerphone on the planet? Jambox by Jawbone:
My 2¢: Taste Younique. People will talk.