What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Have you ever heard of bacon salt?

Bacon salt is a unique seasoning that can be sprinkled on any so-so food continue reading

What’s on their nightstands?

Ever wondered what books world-class designers keep on their nightstands? Thanks to this spare yet attractive website, you continue reading

Does pixel beat paper?

Earlier today (Feb 2 2011), Rupert Murdoch, of News Corp., launched The Daily—advertised as continue reading

Sails talk

What can Jorn Utzon, the architect of one of the indisputable masterpieces continue reading

Why creativity is economic priority number one

Are you focused on building long-lasting engagement with your target audience?
You see, no matter how acute an experience, our memory of it fades continue reading

Creativity: making the complicated simple.

Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity.
Charles Mingus

Remarkable; continue reading

The smallest wireless speaker & speakerphone?

Is this the smallest wireless speaker and speakerphone on the planet? Jambox by Jawbone:

My 2¢: Taste Younique. People will talk.

The plants in the Amazon jungle—do they market?

The Amazon jungle might look like it would be a desirable place to live, if you are a plant. It’s lush, exotic, flourishing, with plenty of continue reading

Why should you listen to Jake Shimabukuro?

How much time do I have? Not much? Okay, in short: because he is a remarkably talented and innovative musician, and a very generous humanitarian (e.g. continue reading

Meet EAT.

EAT is a small, family company dedicated to quality food. The company excels at telling (and continue reading