What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Ode to a beautiful toaster

Who says that a toaster cannot be beautiful?

My 2¢:
a. Taste Younique.
b. Give people something to talk about.
c. Effective word of mouth marketing generally continue reading

A speaking survival guide for the rest of us

Remarkable. That’s what I first thought when I finished reading How continue reading

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How Milun built the world’s third-biggest music site

Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity.
Charles Mingus

A remarkable continue reading

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Didn’t think you needed an iPad?

Remarkable, isn’t it? For more info about iCADE (iPad Arcade Cabinet) visit thinkgeek.com.

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Can user-led innovation create breakthroughs?

Earlier today I came across an interesting article on fastcodesign.com continue reading

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How I Built It: HopStop.com

Check out this Wall Street Journal story about how Chinedu Echeruo started HopStop.com to get around New York City — and quickly won fans through word-of-mouth marketing.

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Can eating kangaroo save the planet?

This is a long post, so please feel free to skip it.

SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner is a terrific read. And yes, continue reading

Who can give you the hustle?

I recently wrote about  Jay-Z’s new book titled Decoded. The book depicts his life as one continue reading

What happens in Vegas stays on YouTube? Really?

Insightful. That’s what I first thought when I finished reading Socialnomics: continue reading

Why I don’t have comments

TJ Walker, bestselling author, CEO & Executive Producer of  continue reading

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