What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What is elegance?

“Elegance, to me, is a summary word denoting the ultimate in beauty, craftsmanship, and quality—all put together with taste.”

That’s not me talking.
That’s continue reading

Simple yet remarkable, isn’t it?

You can see the original post here.

(In case you want to print a copy, I am including a printable version here.)

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One for the “too long, didn’t read crowd”

A few days ago I had an interesting meeting with a software developer. He told me that he had been reading some of the stuff I write for a while, and continue reading

Why is this one of the most potent love songs?

Ain’t no Sunshine is the once-in-the-lifetime kind of tune most songwriters dream of crafting.
Ain’t no Sunshine, in my opinion, is one of the continue reading

What can Mark Zuckerberg teach us about WOM

My 2¢: Be extremely focused on customer satisfaction. Why? Because organic word of mouth is a by-product of a product/service that provides a great experience to the customer.

$100K of free branding advice in just three words?

“There is a moment during every branding presentation I give when I offer something enormously valuable–for free. I tell clients to write continue reading

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Ode to a beautiful toaster

Who says that a toaster cannot be beautiful?

My 2¢:
a. Taste Younique.
b. Give people something to talk about.
c. Effective word of mouth marketing generally continue reading

A speaking survival guide for the rest of us

Remarkable. That’s what I first thought when I finished reading How continue reading

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How Milun built the world’s third-biggest music site

Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity.
Charles Mingus

A remarkable continue reading

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Didn’t think you needed an iPad?

Remarkable, isn’t it? For more info about iCADE (iPad Arcade Cabinet) visit thinkgeek.com.

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