What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Simple yet remarkable, isn’t it?

You can see the original post here.

(In case you want to print a copy, I am including a printable version here.)

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One for the “too long, didn’t read crowd”

A few days ago I had an interesting meeting with a software developer. He told me that he had been reading some of the stuff I write for a while, and continue reading

Why is this one of the most potent love songs?

Ain’t no Sunshine is the once-in-the-lifetime kind of tune most songwriters dream of crafting.
Ain’t no Sunshine, in my opinion, is one of the continue reading

What can Mark Zuckerberg teach us about WOM

My 2¢: Be extremely focused on customer satisfaction. Why? Because organic word of mouth is a by-product of a product/service that provides a great experience to the customer.

$100K of free branding advice in just three words?

“There is a moment during every branding presentation I give when I offer something enormously valuable–for free. I tell clients to write continue reading

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Ode to a beautiful toaster

Who says that a toaster cannot be beautiful?

My 2¢:
a. Taste Younique.
b. Give people something to talk about.
c. Effective word of mouth marketing generally continue reading

A speaking survival guide for the rest of us

Remarkable. That’s what I first thought when I finished reading How continue reading

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How Milun built the world’s third-biggest music site

Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity.
Charles Mingus

A remarkable continue reading

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Didn’t think you needed an iPad?

Remarkable, isn’t it? For more info about iCADE (iPad Arcade Cabinet) visit thinkgeek.com.

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Can user-led innovation create breakthroughs?

Earlier today I came across an interesting article on fastcodesign.com continue reading

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