Why should you listen to Jake Shimabukuro?

How much time do I have? Not much? Okay, in short: because he is a remarkably talented and innovative musician, and a very generous humanitarian (e.g. he is a spokesperson for Music is Good Medicine.) Do me a favour—take a few minutes to watch and listen how Jake strums incredible sounds out of the tiny Hawaiian ukulele:

My 2¢: Stop doing something conventional if you want to create something remarkable.