What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Writing: what is good writing?

Stories about life & business

“Good writing is lean and confident.”
That is not me talking. That is William Zinsser talking in his classic On continue reading

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Jay-Z decoded?

Stories about life & business

A remarkable and consummate storyteller. That’s what I first thought about Jay-Z when continue reading

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Steve Jobs on Dragons’ Den?

Stories about life & business

Dragons’ Den is a series of reality television programs featuring entrepreneurs pitching their ideas to a panel of venture capitalists in order continue reading

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How do you get people to notice you?

Stories about life & business

Almost everything is interesting. You just need to present it properly.
Because it often takes an outsider to see what’s beautiful in our lives.

Making Of Bonbons in Berlin

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What can YouTube cofounder teach us about WOM

Stories about life & business

Christopher Steiner from Forbes magazine recently spoke to YouTube* cofounder Chad Hurley continue reading

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What is the worst thing in life?

Stories about life & business

I just watched a remarkable movie called World’s Greatest continue reading

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How does a caterpillar change into a butterfly?

Stories about life & business

Have you heard about The Domino Project? It’s a new publishing continue reading

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What is change?

Stories about life & business

“Change is a math formula,” notes Alan Webber in his book Rules of Thumb (I highly recommend it). “Change happens when the cost of the status quo is greater continue reading

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What can an airbag teach us about business

Stories about life & business

Does your business make customer service a priority?
“An invitation to return” is what I prefer to call good customer service.
Do continue reading

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Can words suffocate?

Stories about life & business

My 2¢: In marketing, when you complicate your words, you suffocate my thoughts.

(Inspired by Martin Grech’s “Open Heart Zoo” lyrics)

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