Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How good is your parallel parking?

Stories about life & business

Parallel parking is not easy. Parallel parking is not fun. Most people continue reading

Tags: Parallel parking

How Neil Pasricha killed a wolf with his bare hands

Stories about life & business

This is a long post, so please feel free to skip it.

“2008, 2009 were heavy years for me….”
That is not me talking. That is Neil continue reading

Tags: 1000awesomethings.com, Jimmy Fallon, Martha Stewart, Neil Pasricha

Why Starbucks and Rihanna fill my cup

Stories about life & business

Why do I love Starbucks?
How much time do I have? Not much? Okay, here it is:
It’s not just the coffee; or the original and pleasant continue reading

Tags: Rihanna, Starbucks, Umbrella

Remarkably smooth

Stories about life & business

This remarkable new version of Michael Jackson’s “Smooth Criminal” by two young musicians from Croatia was viewed over 600,000 times (as of Jan 24 2011) in only continue reading

Tags: Luka Sulic, Stjepan Hauser

Are record clubs the new book clubs?

Stories about life & business

My brother-in-law recently told me about record clubs in England. What’s a record club? According to this continue reading

Tags: Record clubs

What are some of your best memories?

Stories about life & business

Great memories: aren’t they the true rewards of life? Memories such as riding a brand new bike for the first time. (Just thinking about it makes continue reading

Tags: publicbikes.com