What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What are some of your best memories?

Great memories: aren’t they the true rewards of life? Memories such as riding a brand new bike for the first time. (Just thinking about it makes continue reading

Can you buy attention?

There is no longer enough money in the world to buy attention for average ideas.
—Simon Fairweather, WeAreRepublic.com

Why little things make all the difference

If you think small things don’t matter, try spending the night in a room with a mosquito.
—The Dalai Lama

My 2¢: It’s often the continue reading

How to impress a French girl

My 2¢: Is this an example of Brand Journalism?
Here is what Eric Schmidt (Google’s CEO) said about the origins of this video.

Are you living your dream?

My 2¢: Is this an example of Brand Journalism?
By the way, BMW told the audience in a German theatre what they were about to experience.

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Social networking for business

My 2¢: Effective word of mouth marketing generally stems from something authentic.

How to be undeniably good. How to be like Brad.

The actor Steve Martin knows something about success. During one of his numerous appearances continue reading

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What would Jack Ma do?

Today Jack Ma is founder, chairman and chief executive officer of Alibaba Group—China’s continue reading

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Fruits and Vegetables: The Original Fast Food.

Do websites have a taste?
You bet. I recently came across a very tasty one—you can check it out here.
My 2¢: Taste Younique. People will talk.

What are the limitations of market research?

One of my favorite blogs is Signal vs. Noise. That’s where I recently read a post about continue reading