What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Are you living your dream?

My 2¢: Is this an example of Brand Journalism?
By the way, BMW told the audience in a German theatre what they were about to experience.


Social networking for business

My 2¢: Effective word of mouth marketing generally stems from something authentic.

How to be undeniably good. How to be like Brad.

The actor Steve Martin knows something about success. During one of his numerous appearances continue reading


What would Jack Ma do?

Today Jack Ma is founder, chairman and chief executive officer of Alibaba Group—China’s continue reading

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Fruits and Vegetables: The Original Fast Food.

Do websites have a taste?
You bet. I recently came across a very tasty one—you can check it out here.
My 2¢: Taste Younique. People will talk.

What are the limitations of market research?

One of my favorite blogs is Signal vs. Noise. That’s where I recently read a post about continue reading

Writing: what is good writing?

“Good writing is lean and confident.
That is not me talking. That is William Zinsser talking in his classic On continue reading


Jay-Z decoded?

A remarkable and consummate storyteller. That’s what I first thought about Jay-Z when continue reading

Steve Jobs on Dragons’ Den?

Dragons’ Den is a series of reality television programs featuring entrepreneurs pitching their ideas to a panel of venture capitalists in order continue reading

How do you get people to notice you?

Almost everything is interesting. You just need to present it properly.
Because it often takes an outsider to see what’s beautiful in our lives.

Making Of Bonbons in Berlin