Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
In the movie Up in the Air (I highly recommend
One of the websites I often visit is techcrunch.com. The website was founded back
Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author
Who is Isadore Sharp? He is the founder and CEO of the Four Seasons Hotels and Resorts, the