What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Social networking for business

Stories about life & business

My 2¢: Effective word of mouth marketing generally stems from something authentic.

How to be undeniably good. How to be like Brad.

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The actor Steve Martin knows something about success. During one of his numerous appearances continue reading

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What would Jack Ma do?

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Today Jack Ma is founder, chairman and chief executive officer of Alibaba Group—China’s continue reading

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Fruits and Vegetables: The Original Fast Food.

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Do websites have a taste?
You bet. I recently came across a very tasty one—you can check it out here.
My 2¢: Taste Younique. People will talk.

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What are the limitations of market research?

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One of my favorite blogs is Signal vs. Noise. That’s where I recently read a post about continue reading

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Writing: what is good writing?

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“Good writing is lean and confident.”
That is not me talking. That is William Zinsser talking in his classic On continue reading

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Jay-Z decoded?

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A remarkable and consummate storyteller. That’s what I first thought about Jay-Z when continue reading

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Steve Jobs on Dragons’ Den?

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Dragons’ Den is a series of reality television programs featuring entrepreneurs pitching their ideas to a panel of venture capitalists in order continue reading

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How do you get people to notice you?

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Almost everything is interesting. You just need to present it properly.
Because it often takes an outsider to see what’s beautiful in our lives.

Making Of Bonbons in Berlin

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What can YouTube cofounder teach us about WOM

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Christopher Steiner from Forbes magazine recently spoke to YouTube* cofounder Chad Hurley continue reading

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