Making the complicated simple

A few days ago I was asked to critic a number of radio ads for a real estate developer.
Here’s the note I sent along with my recommendations:
There’s too many messages packed into those ads.
Our hearing is sporadic. Even in the best of times.
We are visual beings—unless you’re are talking about Taj Mahal, real estate is hard to visualize.

Consider how the actor Jeff Bridges sells Hyundais (actual radio ad):
Over 500 miles per tank. Makes my butt numb just thinking about it.

My 2¢:
Making the complicated simple = creativity.
Keep it simple. Nowadays, with information overload and everyone’s busy schedules, tell short stories focused around simple ideas, expressed with simple words and immediately understandable in people’s minds.