Isn’t a true story well-told a beautiful thing?
A true story, well-told, resonates with people.
Case in point: The opening line from a story about Jell-o (a
Archive | Stories about life & business
Why design matters
Design creates visibility.
And visibility invites trial.
And trial invites advocacy.
Of course, trial invites
Want big results? Think small.
Photo credit: Paul L. Newby II via petefecteau
Artist and designer Pete Fecteau spent the better part of 2010 creating a mosaic
You may find this hard to believe, but…
The only thing standing between greatness and you is you.
Standing out in any business is simple.
You simply need to be driven by excellence more than your competitors are.
Greatness
You’ll never forget the first time you see one
It’s your job is to create a constant stream of opportunities for your target audience to experience your brand. The good news is: you don’t have to
You—keeper of the flame
It’s true, when people go shopping, their final purchasing decision is made in store. Is your store ready?
As the keeper of the flame in
What can the leading shopping club teach us about WOM
A reader from Norway asked me to elaborate on the potential correlation between “decreasing the friction in commerce” (i.e. making it super easy for people to engage
