What you call something changes it
A reader from New Zealand dared me to describe “design” in one sentence.
I took the challenge.
Design is an engine of difference.
Archive | Stories about life & business
Why good design matters
Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility. And visibility
Does Coke need to constantly hustle for our attention?
And the answer is: You bet.
Why? In short:
a. Repetition is a convincing argument.
No matter how acute an experience, our memory of it fades over time.
What can a pair of cabin socks teach you about sales
A few days ago, I purchased a pair of cabin socks from Roots Canada.
Image via Roots Canada
Below is the pictures of the bag in which my new cabin socks were handed over to
Does Pepsi need to constantly hustle for our attention?
From its humble beginnings over a century ago, Pepsi has grown to become one of the best-known, most-loved products throughout the world. So, does it
Isn’t a true story well-told a beautiful thing?
A true story, well-told, resonates with people.
Case in point: The opening line from a story about Jell-o (a
Why design matters
Design creates visibility.
And visibility invites trial.
And trial invites advocacy.
Of course, trial invites
Want big results? Think small.
Photo credit: Paul L. Newby II via petefecteau
Artist and designer Pete Fecteau spent the better part of 2010 creating a mosaic
You may find this hard to believe, but…
The only thing standing between greatness and you is you.
Standing out in any business is simple.
You simply need to be driven by excellence more than your competitors are.
Greatness
You’ll never forget the first time you see one
It’s your job is to create a constant stream of opportunities for your target audience to experience your brand. The good news is: you don’t have to