You’ll never forget the first time you see one
It’s your job is to create a constant stream of opportunities for your target audience to experience your brand. The good news is: you don’t have to
Archive | Stories about life & business
You—keeper of the flame
It’s true, when people go shopping, their final purchasing decision is made in store. Is your store ready?
As the keeper of the flame in
What can the leading shopping club teach us about WOM
A reader from Norway asked me to elaborate on the potential correlation between “decreasing the friction in commerce” (i.e. making it super easy for people to engage
What’s the Universe made of?
The Universe is made of stories, not atoms.
—Muriel Rukeyser, poet
My 2¢: Do people want more links to facebook pages, tweets, etc., or do they want meaningful stories from people
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Why good design matters
Good design creates visibility.
And visibility invites trial.
Case in point: The new packaging for the rye bread buns by Kohberg, the largest manufacturer of bread in Denmark.