How to be creative
Ask: What would people love?
Case in point: Luxy Vespa Helmet—an iconic helmet for casual motorcycle riding by Daniel Don Chang.
Archive | Stories about life & business
How to ensure that your niche is instantly recognized
The above phone (coming soon) is probably not going to be the most advanced phone around.
But that’s ok.
I like what BlackBerry
Why good design matters
Good design creates visibility.
And visibility invites trial.
And trial invites advocacy.
(Of course, trial
What’s branding?
Via truecoffee.com
My 2¢: Branding = designing & managing an attractive package for a business idea.
Do you carry movies in your pocket?
The less information people are given the more likely they are to remember it.
Case in point: Movies in your pocket headline by
What’s the core idea behind your business?
People who gravitate toward a Nike running shoe, for instance, aren’t focused on the quality of the rubber used to make the sole or the strength
If your business was a rock star, who would they be?
If you’re just like everyone else people will have trouble describing and/or referring you to their friends and business associates. Delivering a Younique story
How to nudge your story into everyday conversations
It’s not your customer’s job to remember you.
It’s your obligation & responsibility to make sure they don’t have a chance to forget you.
In marketing, improving people’s
Ever heard of the Acceptance Time concept?
The concept is simple: People need time to accept ideas/things that are new or different.
Case in point: the all new 2012 BMW 3 series.
Via bmw.com
The car is due in North America