Do you carry movies in your pocket?
The less information people are given the more likely they are to remember it.
Case in point: Movies in your pocket headline by
Archive | Stories about life & business
What’s the core idea behind your business?
People who gravitate toward a Nike running shoe, for instance, aren’t focused on the quality of the rubber used to make the sole or the strength
If your business was a rock star, who would they be?
If you’re just like everyone else people will have trouble describing and/or referring you to their friends and business associates. Delivering a Younique story
How to nudge your story into everyday conversations
It’s not your customer’s job to remember you.
It’s your obligation & responsibility to make sure they don’t have a chance to forget you.
In marketing, improving people’s
Ever heard of the Acceptance Time concept?
The concept is simple: People need time to accept ideas/things that are new or different.
Case in point: the all new 2012 BMW 3 series.
Via bmw.com
The car is due in North America
Why good design matters
Good design creates visibility.
And visibility invites trial.
And trial invites advocacy.
(Of course, trial
Design Creates Visibility
Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility.
And visibility invites trial.
Can cardboard be cool?
I recently came across an innovation designed to make outdoor fun more sustainable. Aiming
How to master the first seconds
1. Keep it simple but make us believe it.
2. Be direct. (Can you afford not to?)
3.