Why ideas have lonely childhoods
“And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood
Archive | Stories about life & business
How to be creative
Ask: What would people love?
Case in point: Luxy Vespa Helmet—an iconic helmet for casual motorcycle riding by Daniel Don Chang.
How to ensure that your niche is instantly recognized
The above phone (coming soon) is probably not going to be the most advanced phone around.
But that’s ok.
I like what BlackBerry
Why good design matters
Good design creates visibility.
And visibility invites trial.
And trial invites advocacy.
(Of course, trial
What’s branding?
Via truecoffee.com
My 2¢: Branding = designing & managing an attractive package for a business idea.
Do you carry movies in your pocket?
The less information people are given the more likely they are to remember it.
Case in point: Movies in your pocket headline by
What’s the core idea behind your business?
People who gravitate toward a Nike running shoe, for instance, aren’t focused on the quality of the rubber used to make the sole or the strength
If your business was a rock star, who would they be?
If you’re just like everyone else people will have trouble describing and/or referring you to their friends and business associates. Delivering a Younique story
How to nudge your story into everyday conversations
It’s not your customer’s job to remember you.
It’s your obligation & responsibility to make sure they don’t have a chance to forget you.
In marketing, improving people’s