Archive | Stories about life & business

What can a Bosnian hotel teach us about marketing

Bosnia & Herzegovina is a long name for a small European country (in terms of its land continue reading

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What can a Swedish hotel teach us about marketing

Sweden is a small country if we consider its total population (approx. 9 million people), continue reading

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What can Jose Mourinho teach us about business

Soccer is the most popular sport in the world. (Soccer is called football in some countries.) You probably knew that already. But can you name the continue reading

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What can Dick Fosbury teach us about business

A flop

A short story by Paul Arden (fromĀ his book titledĀ Whatever you think, think the opposite)

“Until the Mexico Olympics of 1968 the customary continue reading

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What can George Clooney teach us about business

In the movie Up in the Air (I highly recommend continue reading

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What can Tony Hsieh teach us about business

“How can I know the truth?” When it comes to marketing, how often is this question on your mind? I mean, you probably come across new marketing continue reading

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What can Yann Martel teach us about marketing

I recently finished reading Yann Martel’s latest novel titled Beatrice & Virgil. (For those less familiar with Martel’s continue reading

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Delivering happiness via word of mouth

One of the websites I often visit is techcrunch.com. The website was founded back continue reading

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What can Jason Fried teach us about marketing

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author continue reading

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What can Gatorade teach us about marketing

Ever heard of the brand called Stokley-Van Camp? According to Wikipedia, the brand originated in 1861 in the Indianapolis grocery store of Gilbert continue reading

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What can Isadore Sharp teach us about business

Who is Isadore Sharp? He is the founder and CEO of the Four Seasons Hotels and Resorts, the continue reading

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