Ever heard of the Acceptance Time concept?
The concept is simple: People need time to accept ideas/things that are new or different.
Case in point: the all new 2012 BMW 3 series.
Via bmw.com
The car is due in North America
Archive | Stories about life & business
Why good design matters
Good design creates visibility.
And visibility invites trial.
And trial invites advocacy.
(Of course, trial
Design Creates Visibility
Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility.
And visibility invites trial.
Can cardboard be cool?
I recently came across an innovation designed to make outdoor fun more sustainable. Aiming
How to master the first seconds
1. Keep it simple but make us believe it.
2. Be direct. (Can you afford not to?)
3.
Why is important to master the first seconds
Master the first seconds, tells us the master of simplicity Harry Beckwith. Why? Because the first seconds shape every second that follows.
Question:
What is branding?
A reader asked me recently: “How do you explain branding?”
Here’s how I describe it:
branding = designing & managing an attractive package for a business idea.
Case in point: easyJet
Do you smove?
For all my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since Sam