Why good design matters
Good design creates visibility.
And visibility invites trial.
And trial invites advocacy.
(Of course, trial
Archive | Stories about life & business
Design Creates Visibility
Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility.
And visibility invites trial.
Can cardboard be cool?
I recently came across an innovation designed to make outdoor fun more sustainable. Aiming
How to master the first seconds
1. Keep it simple but make us believe it.
2. Be direct. (Can you afford not to?)
3.
Why is important to master the first seconds
Master the first seconds, tells us the master of simplicity Harry Beckwith. Why? Because the first seconds shape every second that follows.
Question:
What is branding?
A reader asked me recently: “How do you explain branding?”
Here’s how I describe it:
branding = designing & managing an attractive package for a business idea.
Case in point: easyJet
Do you smove?
For all my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since Sam
Is your business beautiful?
One of the things you notice right away about charismatic brands such as Starbucks, is that there’s something beautiful about them.
You were probably