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What can the singer Steven Tyler teach us about marketing
Delivering a Younique story isn’t easy, but it’s worth it.
Here’s what the singer Steven Tyler said
Word of Mouth Marketing 101: Humor Gets People Talking
Reason can only sort out perceptions; humour is involved in changing them.
— Edward De Bono
Case in point:
Duke
Word of Mouth Marketing 101: Design Gets People Talking
Vidal Sassoon crafted a unique style/design of cutting hair that:
a. Separated his work from others.
b. Made him successful and famous.
My 2¢:
What
What can Vidal Sassoon teach us about success
A few days ago, I was watching a BBC documentary titled “A cut above,” about one of the most successful hairdressers in the world, Vidal
Where’s the beef?
Where’s the beef?*, asked a reader from Ontario, following my article that questioned
Does having a niche limit you or does it focus you?
I believe that you should have a niche and continue to deepen it. Why? Without a niche, you spend all your time pursuing clients, while there’s little
Why focus groups don’t work
The high-end Dyson vacuum cleaner has sold more than 12 million units worldwide thanks to the determination and clarity of focus of its inventor,
Let me tell you a secret…
You know what’s funny about so called secrets of the trade?
They are not secret. I could be wrong, but in most cases they are really not secrets.
For example, professional
Why it’s often hard to chase ugliness away
The job of art is to chase ugliness away.
—Bono
Last year I was hired to help jump-start marketing efforts for a