Who knew?
Who knew that even Dilbert’s pointy-haired boss appreciates authenticity?
Via dilbert.com
My 2¢: As Dilbert’s boss suggests, what we find awesome is usually something
Archive | Stories about life & business
Two Simple Ideas That Shine
Imagine plugging a small device into your car’s cigarette lighter and instantly turning it into a thrilling sports car. Hard to imagine, no? But
What can a used Jeep teach us about marketing
Based on a true story
Let me tell you a story:
Once upon a time a guy, let’s call him Bob, wrote a classified ad in the automotive section
Is your organization built to change?
In the past, organizations thought in “built-to-last-terms.”
Now and in the future, organizations will have to think in “built-to-change-terms.”
How to be creative
Ask: What would people love?
Case in point: Shuush—a simple and very useful web based Twitter reader by BERG Studio.
Success comes at the intersection of design and?
Success comes at the intersection of design and usability.
And what breeds usability?
Simplicity.
Keep it simple.
Master
What would you rather do?
A) Start a blog about a topic you are interested in, and then convince the world to listen to you?
B) Start a blog about a topic the world is interested
Making the complicated simple
A few days ago I was asked to critic a number of radio ads for a real estate developer.
What’s the value of delivering a Younique story?
Image of a BMW car featured in the film Mission Impossible Ghost Protocol via bmwusa.com
If you’re just like everyone else people will have trouble describing and/or referring
Do you think in stories?
Of course you do.
As Steve Denning notes, when relaxed we naturally lapse right into storytelling.
We