Archive | Stories about life & business

Success comes at the intersection of design and?

Success comes at the intersection of design and usability.
And what breeds usability?
Simplicity.
Keep it simple.
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What would you rather do?

A) Start a blog about a topic you are interested in, and then convince the world to listen to you?
B) Start a blog about a topic the world is interested continue reading

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Making the complicated simple

A few days ago I was asked to critic a number of radio ads for a real estate developer.
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What’s the value of delivering a Younique story?

Image of a BMW car featured in the film Mission Impossible Ghost Protocol via bmwusa.com

If you’re just like everyone else people will have trouble describing and/or referring continue reading

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Do you think in stories?

Of course you do.
As Steve Denning notes, when relaxed we naturally lapse right into storytelling.
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How can you set in motion a masterpiece?

Think small for big results.
Case in point: the makers of innocent drinks.

A good customer experience is all about good moments.
And your job is to design those moments.
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Be Simple. Be Beautiful. Be Bought.

Designed by Edward Okun – Nude Bee Honey Co.® is changing the way people love honey.

My 2¢:
Good design creates visibility. And visibility continue reading

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How to brand yourself the Ferrari way

I recently read an interesting article in Fortune magazine about the most prestigious Italian sports car maker Ferrari. Here’s a little taste:

“Put continue reading

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What can a fishbowl teach us about business

This simple yet stunning conversation piece was designed by Johan Liden and Rinat Aruh of the New York concept and design group Aruliden continue reading

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Delivering a Younique story isn’t easy but it’s worth it

Can you give me an example of a bluechip company that’s trying to deliver a Younique story?, asked a reader from Norway, following my continue reading

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