Why in advertising simple is almost always better
A reader from Montreal wrote to me earlier today.
The reader challenged me to ‘defend’ the notion that in advertising simple is almost
Archive | Stories about life & business
FYI: Why good coffee doesn’t come in vacuum-packed cans
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This is long, so feel free to skip.
“One of the reasons that I think the local grocery store has lost coffee is that Starbucks
LifeStraw — a simple idea that shines
This innovative drinking straw designed by Vestergaard Frandsen will give you easy access to safe and clean water. LifeStraw with integrated water filter does not use chemicals,
Why most advertising stinks
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A reader from Colorado asked me to tackle the above question. Allow me to answer it indirectly, by sharing with you something
How to be creative
Ask: What would my friends love?
Case in point: Lockitron — beautifully designed gadget to help you unlock your doors with your smartphone.
My 2¢:
What can Steven Spielberg teach us about life & business
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Steven Spielberg once said that he prefers movie ideas that can be pitched in a sentence.
Case in point: Lost alien befriends lonely boy
Shrink to grow (your wallet)
Is there a particular group of people/businesses you really enjoy working with?
Have you considered specializing in working with them?
Fact: You
Why and how to divorce a business idea
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In early 2002 Lou Gerstner retired after an exceptional nine-year run as Big Boss of IBM. The company grew by about $20 billion in sales during his reign.
An inexpensive yet highly valued way to be innovative?
Jay Ingram is a prominent Canadian writer and broadcaster.
An interesting fact about
Are your skills on par with your ambition?
My 2¢:
Sometimes a remarkable product/service arrives with no story.
But for the most part in life, all great things start with a story.
In my experience,