Shrink to grow (your wallet)

Is there a particular group of people/businesses you really enjoy working with?
Have you considered specializing in working with them?

Fact: You only have so much energy and time to accomplish daily tasks.
Think of the shrink to grow as a kind of organizing principle for your outreach marketing activities. The real key to cultivating effective outreach marketing activities is selecting just a few simple things to do and then doing those things consistently. 

Just about right now I can picture you saying: “But I don’t want to limit myself.”
The shrink to grow philosophy doesn’t limit you; it focuses you. Since this is a very important point, I’ll repeat it: To be effective at marketing you need an organizing principle for your outreach marketing activities. It’s easy to forget that.