LifeStraw — a simple idea that shines

This innovative drinking straw designed by Vestergaard Frandsen will give you easy access to safe and clean water. LifeStraw with integrated water filter does not use chemicals, does not require batteries, and has no moving parts. It effectively removes 99.9% of waterborne parasites and bacteria. You can buy it here.

My2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.