How to be creative

Ask: What would my friends love?
Case in point: Lockitron — beautifully designed gadget to help you unlock your doors with your smartphone.

My 2¢: The world needs more simple solutions to overlooked problems that actually need to be solved and delivered as informally as possible. Please remember: simplicity is not about less effort. Simplicity is all about the right effort.

Oct 4, 2012