What fuels positive word of mouth marketing?
“The principal underlying all memory techniques,” notes Joshua Foer in his book Moonwalking with Einstein: The Art and Science of Remembering
Archive | Stories about life & business
What is customer service?
Customer service is a feeling.
Tiny big reminder: People are busy, they don’t have time to make up stories about you and/or your actions.
By your words and actions, YOU determine what people
Do you believe in seeds?
Though I do not believe that a plant will spring up where no seed has been,
I have a great faith in a seed.
Convince me that you have a seed there, and I am prepared to expect
Why writing matters
“The skill of writing is to create a context in which other people can think.”
—Edwin Schlossberg, founder and principal of ESI Design
One of the most effective ways to boost your business is…
Writing a better copy for your ads/website/etc..
Why is copywriting one of the most essential ingredients of any marketing project?
Because your copy sits at
Do websites have a taste?
You bet.
Wanna see what a tasty website looks like? OK, here’s one. (No pun intended.)
This just in: the eyes have it online
Today’s story began three years ago. Here’s what happened: In Sep of 2009 I came across an interesting article written by Harvard Business
Where’s money made these days?
A wise person once said that money is made in the mind before it is collected physically.
My 2¢:
People think with their eyes.
A warm story about one family and their elegant car
In 1963, Don Minkoff bought a car for his wife on their 10th wedding anniversary.
He blindfolded her, sat her in the front seat, and said “Honey, I bought you a station
How you tell your story matters
The pulling power of an advertisement is usually determined at a glance.
The same is true for a pitch for a startup or any business—the pulling power of a pitch is usually determined