Complexity is an inside job
The spectacular success of Apple is nothing short of magical.
While no single factor can explain Apple’s success, there is one common thread that runs through it all.
Archive | Stories about life & business
What’s a good predictor of a business’ success?
My 2¢: The amount of enthusiasm people feel about it.
If people are enthusiastic about a business, it usually has a lot of potential to be successful. Why?
This just in: The only way to make real money
Image via facesofdesign.com
“The only way to make real money is to offer the public something entirely new, that has style value as well as
One Touch Wonder
Word of mouth is generated by surprise and delight.
You win because you dramatically exceed expectations.
Does your business/product/service look as great as it is?
Have you seen this TED talk yet? If not, please watch it.
Why? How much time do I have? Not much? OK, here’s a little taste of what Timothy said:
“So
What is the basis of practically all successful advertising?
The answer: News.
Case in point: Apple’s latest press announcement.
Apple just sent members of the press invitations to an event on Sept.
Is “I give up” next?
The obvious advantage of clear communications is that people will easily understand your message.
People want to know how you can help them.