Why names matter

A name is the shortest, most distilled form of a story. A good, inspired name can do wonders. Case in point: MacBook Air. The name become a self-sustaining

A name is the shortest, most distilled form of a story. A good, inspired name can do wonders. Case in point: MacBook Air. The name become a self-sustaining

This is long, feel free to skip.
Which would you enjoy more, velvety mashed potatoes or velvety mashed potatoes? Nobody has yet done
Noun
The power of evoking interest, pleasure, or liking for someone or something.
A quality or feature of something or someone that evokes interest, liking, or desire.
A major factor in determining your success is the amount of time you invest to better yourself.
Please don’t say I cannot. Instead say: I presently
Can anyone make a leap to surprising new heights of career and/or business success with a little help from digital media? In short, yes. This

“In 1953, C. A. Swanson and Sons, a poultry producer, was stuck with 260 tons of frozen turkey and insufficient storage room. They kept moving
You can get some idea by taking a quick look at some famous logos and the price tag attached to each:

Pepsi logo price tag: $1,000,000
The new Pepsi

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The answer to this is rarely everyone. It’s easy to forget that.
My 2¢:
Shrink to grow.
Think of the shrink to grow as a
A friend of mine just emailed me this insightful story about an approach to design and problem solving.

Image: Bob Gill
I had a client who supplied