Why people often remember nothing
What do you think happens when you advertise everything, i.e, all of the benefits your service/product offers?
This is what usually happens: People remember nothing.
My 2¢:
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Heard on the street
“Neither scale nor manufacturing expertise protected Dell or Hewlett-Packard in personal computers. The iPhone helped cause the share-price collapses
There is nothing worse than…
Have you heard Yahoo’s new CEO talk about their mobile strategy yet? If not, have a listen:
My 2¢: As Ansel
Steve Ballmer has overstayed his welcome. By two decades.
Taste.
You don’t hear that word much when people talk about Microsoft. Yet, it’s painfully clear that lack of taste is
How ED proves that ideas have an expiry date
All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei
Just finished reading Zoobiguity—a
Are you certain?
Are you certain that the images and words you use in your ads convey the right message and mood?
21st Century Duct Tape: Sugru
What is sugru? Sugru is a flexible silicone rubber that can be molded into any shape and will stick
Best before
Image via flickr
Yesterday, my first meeting of the day was with one of my favourite clients.
Would you like to know why this person is one of my favourite clients? It’s
A welcome—it’s what people are looking for
A local craftsman invited me recently to visit his new shop.
The front door sign said: Welcome.
Question: How often do you still see that sign?
People are busy, they don’t have