What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The difference between the master & the talented student

The fundamental difference between the true master and the talented student usually occurs at a much more basic level of (insert name of calling) than continue reading

How do you feel about your digital welcome mat?

Staying top-of-mind with clients and prospects begets a great digital welcome mat.

How to simply validate or invalidate your business idea

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers. Before I begin the interview with Cindy continue reading

A memo Dick Costolo didn’t get in time

Whether you call it strategy or a road map (or even just simply focus), the future belongs to those organizations and individuals that develop a powerful continue reading


In great businesses everybody sells—not just the sales people.
Case in point: Jony Ive & Apple. Is your business a great one?

Tell me…

Where is the newest knowledge about (insert topic here) more likely to be: online or in our own heads?

Do you know how to romance money?

Image via uncrate.com

Money often has to be romanced. Case in point: Dollar Shave Club. continue reading

What have you taught yourself in the last six months?

With so many outlets for learning new skills today, you don’t have an excuse not to do it.

Metaphors are often just metaphors.

Marketing funnels vs real funnels: real funnels have hard sides. Marketing funnels not so much.
Metaphors are often just metaphors. It’s easy to forget that.

In your ads, don’t tell your story.


In your ads, spark a dialogue. The deeper the dialogue, the greater the sales results.

FYI: Facebook organic reach for posts is now almost 0%.

Without boost/promo, this is what happens on FB: Get idea->Write a Post->Post->Get silence.

Are you offering painkillers or candy?

Creative people often offer candy-only (nice-to-haves) to clients who need painkillers (a sales-focused landing page, ad, or email ).

Back to you: are continue reading

If your business is not a brand, it’s a commodity.

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since  continue reading

Your turn.

Are you excited to send someone to your website?

May 2, 2015