What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

In your ads, don’t tell your story.


In your ads, spark a dialogue. The deeper the dialogue, the greater the sales results.

FYI: Facebook organic reach for posts is now almost 0%.

Without boost/promo, this is what happens on FB: Get idea->Write a Post->Post->Get silence.

Are you offering painkillers or candy?

Creative people often offer candy-only (nice-to-haves) to clients who need painkillers (a sales-focused landing page, ad, or email ).

Back to you: are continue reading

If your business is not a brand, it’s a commodity.

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since  continue reading

Your turn.

Are you excited to send someone to your website?

May 2, 2015

“Take the story of…”

The word ‘story’ alone is a magnet.
It’s 2015, but the technology of the soul has not changed much, no? :)

Super sad true biz story :(


Have you ever witnessed this scene: a new business opens in your city. You maybe notice it as you drive by because a small banner says “Open.” continue reading

Just a quick reminder…

In business, one of the best ways to start a relationship with someone is to sell them something.

A book stipend


Have you ever considered giving everyone on your team a monthly stipend (say $20) for Amazon to purchase books for self-development? Here are the continue reading

Just a quick reminder…

There’s nothing virtual about an email.
Read that again. Put that on a sticky note. Post it someplace visible — near your desk or on your refrigerator.

continue reading

May I propose a simple exercise?

Close your eyes for a few moments and consider what’s involved in caring for something you love. A lot. For example, think about what’s involved continue reading

Who never gives up?

How do you think about the causes of the setbacks, both small and not-so-small, that happen to you?

In his book Learned continue reading

How do Google ads & Facebook Ads compare?


My 2¢:
Google ads are better for immediate sales events.
Facebook ads are better for brand awareness and lead generation.

Are you trying to boil the ocean?

It’s often those who narrow their focus right off the bat – way more than an average person would want to — that end up being the brands that people continue reading