What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

To build a successful business, you need …

to solve an expensive problem.

// Interview with an author: Eric Hinson, author & founder of explainify.com //

It’s true: solving just one expensive problem is all continue reading

You Can Win By Doing Wrong

Lance Armstrong.

Bernie Madoff.

Ben Johnson.

Enron.

Bre-X.

Once upon a time, all of the above were winners, no?

Does seeing the word ‘winners’ next to the above names continue reading

What can this New Yorker cartoon teach us about life & biz

Agree or disagree: Even if the people in this cartoon were represented with a stick figure, you’d still laugh.

Takeaway: Every business and organization depends on words continue reading

Get open.

The NFL.

The NBA.

The English Premier League.

Those three are among the most-watched sports leagues in the world.

continue reading

This is how you floss a profession.

Real conversation, even a brief one, catches fire.

Most people don’t mind when such a thing happens because, in those joyful moments, they experience a transformation which continue reading

A story about 3 secrets that are not secret

Remember the last time you walked through a city park of some kind?

Wasn’t that fun? :)

Did you maybe take a moment to sit down on a park bench and take it all in?

Whether you’re continue reading

What Leonard Cohen can teach us about life

They ought to hand the night a ticket
For speeding, it’s a crime.
I had so much to tell you,
Yeah, but now it’s closing time. —Leonard Cohen

The person who thought continue reading

How Tesla made your life infinitely more interesting

A fierce lightning storm was ripping through the night sky outside the home in which Nikola Tesla was born around midnight, between July 9 and July continue reading

Dream. Always.

You need to dream the way performance is built into a BMW, or the way simplicity is built into an iPhone: always. Because a single moment of inspiration can keep both you and thousands continue reading

Play.

Play is the #1 thing I fail to embed more of into deliverables for my clients.

The reason why I fail to embed more play into my deliverables is simple: continue reading

Trend Report 2017.

// This is long, so feel free to skip it. //

To know… scratch that.

To even get a glimpse at the mass mind is no simple matter. To interpret what to do with that insight? Well, continue reading