What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

When you stop your car at a stop sign, does your mind always stop with it?

If people’s minds ‘run’ through stop signs, how will you make sure they don’t ‘run’ through your ads?

Why the Chevy Bolt vs Tesla Model 3 rivalry is BS

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The short answer:

The Tesla Model 3 and the Chevy Bolt are the next generation of electric cars that should make electric cars as common as the pavement in our streets. (The continue reading

This just in: Lady Gaga’s startup is gone. :(

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Backplane, aka Lady Gaga’s startup for building online communities, has burned through roughly $18.9 million US (yes, $18.9 million) in funding continue reading

Time and money are two sides of the same coin.

No smart person will give you their money until they have given you some of their time first.

Smart people guard their time. It’s understandable: continue reading

What’s stopping more people from buying from you? (Part I)

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Why do you think that so many of us drink more Starbucks coffee now than ever before?

My 2¢: Because Starbucks has taught us to do so.

Through its continue reading

“Has this person gotten over themselves?”

Such a simple question, but the answer speaks volumes, no?

The above question is one of the key questions the continue reading

Nothing rots from the outside in.

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This is a story about two modern institutions: BlackBerry and the Daily Show.

“Wait, why those two? What could they possibly have in common?”

Neither continue reading

A story about a great place for starting a business

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You know what place is better than Silicon Valley for solving problems and starting businesses?

It’s called deep empathy.

Deep empathy is one continue reading

Bad marketing is always a people problem.

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No matter how it looks at first, bad marketing is always a people problem.

And that problem can sink a business, because marketing is the brain of a business.

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If IMDb.com had a last name, it would be ‘unassuming.’

That can be a bit surprising when you consider that IMDb (short for ‘Internet Movie Database’) is the world’s most authoritative website/resource continue reading

Does your business need a ta-da website?

“Wait, what’s a ‘ta-da website?'”
A website that’s super simple and easy to use.

“How easy?”
As easy as breathing.

“Why continue reading

The thing with hand-crafted products

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You sense when there’s been care taken with a product. Even at a glance.

The thing with hand-crafted products, images, stories, you-name-it, continue reading

Your biggest competition for a new customer is yourself.

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Window shopping starts online. And yet, so many businesses shoot themselves in the foot online long before they ever get told “no” by a potential continue reading

How not to miss the future: the short answer.

Accept that, regardless of your industry, you’re a learning company.