What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

You have magic in your fingers.

Don’t believe me? :) Here’s one example: you can make a paper plane, no? If yes, isn’t there something magical about the experience continue reading

What can our grandmas teach you about business

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The best products, services, websites, you-name-it create little or no friction for their end users. Twitter is not one of those products/services/websites. Facebook is.

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How to make a $900,000 shot

If you don’t have time to watch the video that explains how one photo has, to-date, earned its makers $900,000, here’s the whole story in continue reading

The most important job of an advertisement.

I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others. Case in point:

“The continue reading

Do your ads look like park benches?

Why are park benches usually painted green? Because the colour (green) blends in with surroundings.
Do you want your ads to blend in with their surroundings?

The real Apple Store.

My 2¢: Almost everything can be made interesting. You just need to present it properly.

In my experience, one of the biggest challenges entrepreneurs continue reading

Ads that change lives

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To reduce cigarette-butt litter on the streets of London, one charity hired an ad agency to help them put a dent in the problem. The solution: motivate continue reading

When was the last time you focused on improving your email skills?

Your email inbox, virtually all of your new business opportunities are born and live there, no? Whether it’s a new client, referral work, or past clients, most of them will approach continue reading

Is marketing what your office manager does best?

There was an interesting story in the Globe and Mail’s business section three weeks ago (or so) about a failed, golf course-themed, real estate community continue reading

Keep going.

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Seth Godin knows something about success. Among other things, he’s produced some good books. He’s also produced the above, but you continue reading

The difference between the master & the talented student

The fundamental difference between the true master and the talented student usually occurs at a much more basic level of than most people realize. Only continue reading

How do you feel about your digital welcome mat?

Staying top-of-mind with clients and prospects begets a great digital welcome mat.

How to simply validate or invalidate your business idea

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers. Before I begin the interview with Cindy continue reading

A memo Dick Costolo didn’t get in time

Whether you call it strategy or a road map (or even just simply focus), the future belongs to those organizations and individuals that develop a powerful continue reading