What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Nothing rots from the outside in.

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This is a story about two modern institutions: BlackBerry and the Daily Show.

“Wait, why those two? What could they possibly have in common?”

Neither continue reading

A story about a great place for starting a business

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You know what place is better than Silicon Valley for solving problems and starting businesses?

It’s called deep empathy.

Deep empathy is one continue reading

Bad marketing is always a people problem.

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No matter how it looks at first, bad marketing is always a people problem.

And that problem can sink a business, because marketing is the brain of a business.

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If IMDb.com had a last name, it would be ‘unassuming.’

That can be a bit surprising when you consider that IMDb (short for ‘Internet Movie Database’) is the world’s most authoritative website/resource continue reading

Does your business need a ta-da website?

“Wait, what’s a ‘ta-da website?'”
A website that’s super simple and easy to use.

“How easy?”
As easy as breathing.

“Why continue reading

The thing with hand-crafted products

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You sense when there’s been care taken with a product. Even at a glance.

The thing with hand-crafted products, images, stories, you-name-it, continue reading

Your biggest competition for a new customer is yourself.

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Window shopping starts online. And yet, so many businesses shoot themselves in the foot online long before they ever get told “no” by a potential continue reading

How not to miss the future: the short answer.

Accept that, regardless of your industry, you’re a learning company.

Are you ready to start a company?

Successful entrepreneurs often satisfy a single but important unmet need of a market. If you can satisfy just one single but important need of a market, continue reading

Turning the complex into the simple.

“You have a knack for turning the complex into the simple,” an ex-colleague once told me.

It’s not me; it’s karma. :) You see, English is my target language, continue reading

Your best friend is a stranger.

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Facebook reviews.
Amazon reviews.
Google reviews.

Those stories by ‘strangers’ matter. A lot.
Please treat ‘strangers’ who interact with you today continue reading

You know that your company could miss the future, right?

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“I looked at lots of companies and why I thought they don’t succeed over time… And I said, what did they fundamentally do wrong? continue reading

Trend report 2016.

krisp trends 2016

To know… scratch that. To even get a glimpse at the mass mind is no simple matter. To continue reading

Your children might never buy a traditional newspaper.

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“What do I care? I’m not in the newspaper business.” Is that what you’re thinking right now? If yes, fair enough. So, your continue reading