What can a postage stamp teach us about business

“Be like a postage stamp. Stick to one thing until you get there.”
—Josh Billings

Case in point: Boutique Bites from Chicago—a full service catering company specializing in elegant food and artistic presentation to help create chic events.

Sure, Boutique Bites (a good name is the first step to fame) does only one thing.
But they explain it simply and vividly so that people who come across their business leave with a lasting impression about them even if they don’t purchase.

My 2¢:
Have a niche. Stick to one thing.
Why? Without a niche, you spend all your time pursuing clients, while there’s little or nothing that brings them to you. My parting question: Does having a niche limit you or does it focus you?