What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The Matrix.

matrix2-card01

Neo.

Trinity.

Morpheus.

If you’re anything like most people who love The Matrix, you’ll likely never forget those names.

What else do you continue reading

If you try to be the biggest, you might end up being the dumbest.

b

Sorry if that sounds crude.

To illustrate what I mean by the above headline, let me ask you: Do you remember what happened to Toyota and Volkswagen when continue reading

What’s so great about being typical?

For most people, it’s impossible to appreciate the world of today until today has become tomorrow.

Do you want to be like most people, or do you want to lead?

The interface is where the value is

screen-shot-2016-09-29-at-8-20-29-pm

One of the main reasons why BlackBerry completely lost its way and its 40% share of the smartphone market in the world (yes, da world) is this: continue reading

You are brave enough.

I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others.

Case in point:

“I think continue reading

Chase your reality.

Screen Shot 2016-09-05 at 9.07.09 PM

Were you surprised to hear that?

That’s not me talking.

That’s what the director of the movie continue reading

Let me tell you a story.

red_b_k

Dirk Nowitzki is an awesome contributor. He’s been showing up on time and turning in world-class, quality work for years now. (See p.s. for a more detailed bio.)

continue reading

Is one of the keys to success hidden behind the word ‘design?’

After I finished reading Invisible Influence: continue reading

What happens when facts meet a story?

globe

Image via http://bit.ly/293C9Mh

You know that when scissors meet paper, paper loses. But do you know what happens when facts meet a story?

More often continue reading

How hard & how important is it to be interesting on a page?

Screen-Shot-2016-05-08-at-5.01.47-PM

Incredibly hard and incredibly important. 

By being interesting on a page, you create a context that helps others do some of the most important continue reading

No one is too old to make history online.

May 2, 2016.

Wanted: ALIVE, NOT DEAD.

Screen Shot 2016-04-28 at 3.40.13 PM

“I love my files and storage.”

Said no one.

Ever.

And yet, even great startups like Dropbox talk only about ‘files and storage.’

That continue reading

Do you ever send snippy emails?

“I never send snippy emails. I’m just direct and efficient,” you say.

Great, you rock! :)

The following is just for all those other people out there continue reading

When you stop your car at a stop sign, does your mind always stop with it?

If people’s minds ‘run’ through stop signs, how will you make sure they don’t ‘run’ through your ads?