What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

There is a lot of doing and not a whole lot of being.




Especially for the folks you care about.

“Huh. But what does that look like in my day-to-day life?”

It’s any moment that says to the folks you care continue reading

The worst time to choose your words..

.. is in the moment you are saying them.

(By ‘saying them,’ I also mean the times when you’re writing an email, text, FB message, etc.)

How much power do words continue reading

You can play music, but you can’t make everyone dance.

Imagine you’re throwing a party. Maybe the party is for someone dear who just graduated, maybe you just closed a big deal, maybe you just bought a new home, or maybe it’s continue reading

Why are some explanations more powerful than others?

“How many of you live paycheck to paycheck?”

The entire conference room at the Consumer Healthcare Product Association convention, a few years back, got a little quieter continue reading

Do you have a bonus commute route?

We’re never quite where we actually are.

(Are you nodding right now?)

It’s sad that we’re never quite where we are, in large part because our mind loves having a continue reading



There’s something gripping about famous one-word book titles.

The latest book to join that list is called continue reading

A story about the Mona Lisa of Chairs

Can a simple chair like the one shown in the first image of this story be built without tools?

Even if you are a skilled carpenter, the answer is ‘no.’

Back to the chair: continue reading

Hardest Sell: Convincing Folks To Know You When You Give Them No Story.

Facebook connects the world.

Twitter is the pulse of the internet.

Shopify ___________. Can you fill in the blank?

Some folks feel that Shopify is a multilevel marketing company. continue reading

Crisis is a great classroom.

It can make you bitter.

Or, it can make you better.

Case in point: AutoNation, aka the now-largest car dealership network in the US.

continue reading

You can get ‘hours’ from anyone. Or, you can lead like Jeff Bezos.

As a business leader, you know that you can get ‘hours’ from anyone.

But how do you find the folks whose values are aligned with yours, folks who can help you create and continue reading