What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.


You know that maintaining goodwill towards your work or brand with regular ‘a-ha’ gestures for your clients, colleagues, and even yourself is essential, right?

You know continue reading

If we are what we do..

..then what are we when we don’t?

May 15, ’21

The most effective actions are within the reach of everyone

Can anyone make a leap to surprising new heights of career and/or business success with better focus?

In short, yes. This is the mental tic tac to which Erik Qualman continue reading

There are things that can’t be sold by words.

But they are rare.

Aug 9, ’20

Write in 3D, not 2D.

Whenever possible, write in 3D, not 2D.

Say you need to write a single paragraph underneath an image of the new Allbirds continue reading

In good and in challenging times..

..remind folks of the unique ways you can help them.

Mar 29, ’20

Keep on being playful in 2020.

Ever wonder why the concept of play is almost universally both more evolved and more beloved than the concept of seriousness?

It’s simple: While seriousness seeks to exclude continue reading

One thing most folks want to see more of on the internet.

The sense that a real person sat down and wrote something useful is one thing most folks want to see more of on the internet.

(And by ‘on the internet,’ I mean text messages, continue reading

Can a sip of ice-cold Coke make you a better biz person?

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching continue reading

How do you write website copy that folks might enjoy?

Here are two quick suggestions: a. It should sound like something you wouldn’t feel foolish saying out loud; b. It should sound like talking, continue reading