What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Isn’t a true story well-told a beautiful thing?

Sometimes a remarkable product/service arrives with no story.
But for the most part in life, all great things start with a story.

One of the biggest challenges continue reading

Tags:

How people look at information

Image via pixabay.com

What do you think: when presented with new information, do most people first read it word by word?
Do they read entire continue reading

Design by committee doesn’t work

 I was recently invited to give feedback about a billboard campaign that was ‘designed’ by a committee (I declined the invite). There continue reading

Why we sometimes fail

Image via pixabay.com

Question: Can you talk about what you do without sounding confusing or bland?

What can Tom Cruize’s hand teach us about life?

Screenshot via ted.com 

A few years ago, the world renowned director J.J. Abrams delivered an engaging continue reading

Tags:

What can Tony Bennet teach us about life and business

Image via zenofbennett.com

I recently had the pleasure of watching The Zen Of Bennett  an intimate continue reading

What can Chelsea’s Eden Hazard teach us about life?

You’ve probably heard about the recent inexcusable conduct of Chelsea’s winger Eden Hazard. In short, Hazard kicked a ball boy during a soccer continue reading

What’s the opposite of luck in business?

 About a month or so ago, I read Charles Duhigg’s new book titled continue reading

How to be creative

Ask: What would my friends love?
Case in point—Uuni—a small, fast & affordable wood-fired pizza oven.

Image via uuni.in

If  you thought that wood-fired continue reading

Tags:

This just in: facts have an expiry date

Image via stanford.edu

Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think that Earth was the centre continue reading