Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How to be creative

Stories about life & business

Ask: What would my friends love?
Case in point—Tickera—a simple, easy-to-use & inexpensive (0% commission) WordPress based event ticketing system:

My continue reading

Tags: Tickera

The technology of the soul hasn’t changed for a long time

Stories about life & business

Image via pixabay.com

Just got an email from a reader from Germany.
After reading my story titled What is the value of a candle?, continue reading

Tags: Georg Christoph Lichtenberg

Why you need to convey style before substance

Stories about life & business

The above image shows Dell’s response to Apple’s first gen. iPod.
Did you have one of these? No? OK, how about your friends? Still nothing?

My 2¢: In life and in continue reading

Are you in the wrong business?

Stories about life & business

Image via pixabay.com

A few weeks ago I wanted to schedule an oil change for my car, so I called the service department at a car dealership. (How continue reading

Is your website hurting your sales?

Stories about life & business

Google Analytics recently produced the above video to demonstrate how online retailers are losing customers by bombarding them with too many annoying continue reading

What can Brian Burke’s firing teach us about business

Stories about life & business

Quick reminder: The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club) is a professional ice continue reading

Tags: Brian Burke, Toronto Maple Leafs

What’s so great about being typical?

Stories about life & business

Screen shot via alange-soehne.com

Just came across a neat little story in the Wall Street Journal: “At the age of 66, when many are already continue reading

Tags: A. Lange & Soehne, Reuters

The Power of Naming

Stories about life & business

Image via foodfashionista.com

Ever heard of the Cold Stone Creamery? Their concept continue reading

Tags: Cold Stone Creamery, The Marble Slab

What’s the basis of the buying decision to your customers?

Stories about life & business

How do you know what’s essential to the decision buying process of your customers?
To get you started, here’s one freebie: you ask.
“OK, but how continue reading