This just in: facts have an expiry date

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Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think that Earth was the centre
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

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Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think that Earth was the centre
Ask: What would my friends love?
Case in point—Tickera—a simple, easy-to-use & inexpensive (0% commission) WordPress based event ticketing system:
My

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Just got an email from a reader from Germany.
After reading my story titled What is the value of a candle?,

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A few weeks ago I wanted to schedule an oil change for my car, so I called the service department at a car dealership. (How
Quick reminder: The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club) is a professional ice

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Just came across a neat little story in the Wall Street Journal: “At the age of 66, when many are already