What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Have you noticed?

There is something beautiful about the great brands and companies.

You maybe a little surprised by that last statement, but let me remind you that one continue reading

One Big Reason Why Simplicity of Language is Sacred

Quick reminder: Reading is an art so difficult that most people don’t really master it even after having studied it all through grade school and high school – twelve continue reading

A story about the big yawn, by HP

Image via pixabay.com

This past Saturday, Sophie Cousineau wrote a nice article in the Globe and Mail about HP’s current challenges. It was continue reading

A simple idea that shines

Image via boredpanda.com

Have you seen this panoramic shot of the NYC Central Park by Russian photographer Sergey Semenov yet? This continue reading

How radical is the gay agenda?

From what I can tell, the three things gay Americans seem to want most are to join the military, get married and start a family. Three things I’ve continue reading

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This just in: Most advertising promises nothing

Screenshot via coloribus.com

Most advertising promises nothing. Yet a promise is the soul of an effective advertisement.

The Moment Manifesto

Click here to download a PDF copy.

What can the mirror teach us about life

The easiest place to spot the evidence that we’re driven more often by emotion than reason is the mirror.

How the Mighty Fall

Have you been paying attention to what’s been happening to HP lately? If you haven’t, in short, HP is not doing well. (For example, continue reading

If you love your marketing agency, ignore this story

“Elephant in the room” is an English metaphorical idiom for an obvious truth that is either being ignored or going unaddressed.

This continue reading