This just in: Women Want Viking Sperm

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I’m a big fan of The New Yorker magazine—the insightful essays, poems, the witty cartoons, etc. I could go on and on. Like most of the magazine’s regular readers, I have come to expect each issue to be packed with delights, but in the Jan 7th issue of The New Yorker magazine I came across a little nugget that took me by complete surprise (in a good way). In short, the piece in question was about Denmark’s booming artificial insemination industry, aka sperm banks.

In short, with a population of just 5.5 million people, Denmark has, apparently, far greater reserves of deposited sperm than it can use at home in the foreseeable future. Because of the reputation for Nordic good looks and healthy living, some savvy Danish entrepreneurs thought that Danes could export its gene pool around the globe. And you know what, they were right. The business is booming (one of the biggest importers is Britain). Are you ready for this, the slogan of one major sperm bank is: “Congratulations, it’s a Viking!”

My 2¢:
The essence of all innovative ideas is simple: they tend to offer a remarkable value to the end user.