Isn’t a true story well-told a beautiful thing?
Sometimes a remarkable product/service arrives with no story.
But for the most part in life, all great things start with a story.
One of the biggest challenges entrepreneurs face in growing their businesses is this: they fail to appreciate the importance of telling their story well. And if storytelling is not your strong suit, why wouldn’t you hire a professional to help you articulate your story?
Feb 1, 2013
P.S. Please remember that the icing is not the cake, and the icing does not make the cake. Said differently, it’s true: your story is just the icing. Your product/service must be the cake. But when the two come together, you’ve got a package that’s hard to ignore.