A good name is the first step to fame
Is Panasonic Toughbook® the
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
One of the key takeaways from this video: Funding for marketing is incredibly vital.
My 2¢: Attention precedes sales. What
Innovation often happens when a person tries to address a simple everyday need in life.
Case in point: The Clocky, the alarm clock that wakes you up and then flees.

Image via worldcarfans.com
Fact:
The Porsche 911 is designed and built to travel at speeds illegal on almost all roads in