What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Complicated is the new defective

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Consider Google Reader: it has now been officially announced as dead. (For details, see  continue reading

For those who are not selling a bright red Porsche 911

Stories about life & business

A bright red Porsche 911 convertible, for example, speaks—loudly and beautifully—for itself.
Very few services speak for themselves at all.

That’s continue reading

What’s your point?

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It’s a simple question, and often the only thing people have on their minds.
It’s a simple request, and it asks for a simple reply. It’s easy to forget that.

My continue reading

How heavy is this glass of water?

Stories about life & business

A friend of mine shared this neat little story with me earlier today. Pull up a chair and have a listen:

A psychologist walked around a room while continue reading

Sometimes There Just Isn’t an App for That

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One of the key takeaways from this video: Funding for marketing is incredibly vital.

My 2¢: Attention precedes sales. What continue reading

Is your website like an open Swiss Army knife?

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“Google has the functionality of a really complicated Swiss Army Knife, but the home page is our way of approaching it closed. It’s continue reading

How does innovation happen?

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Innovation often happens when a person tries to address a simple everyday need in life.
Case in point: The Clocky, the alarm clock that wakes you up and then flees.

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Do people buy 911s just to get to work?

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Image via worldcarfans.com

Fact:
The Porsche 911 is designed and built to travel at speeds illegal on almost all roads in continue reading

Did you know that…

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All business can be boiled down to one single thing: An offer.
The selection and design of an effective offer is the soul of all business.
Case in point:
continue reading

A simple idea that shines

Stories about life & business

Tired of your old snow shovel? Say hello to the Wovel.

Image via wovel.com

My 2¢: The world needs more simple solutions to overlooked problems that continue reading

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