What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Complicated is the new defective

Consider Google Reader: it has now been officially announced as dead. (For details, see  continue reading

For those who are not selling a bright red Porsche 911

A bright red Porsche 911 convertible, for example, speaks—loudly and beautifully—for itself.
Very few services speak for themselves at all.

That’s continue reading

What’s your point?

It’s a simple question, and often the only thing people have on their minds.
It’s a simple request, and it asks for a simple reply. It’s easy to forget that.

My continue reading

How heavy is this glass of water?

A friend of mine shared this neat little story with me earlier today. Pull up a chair and have a listen:

A psychologist walked around a room while continue reading

Sometimes There Just Isn’t an App for That


One of the key takeaways from this video: Funding for marketing is incredibly vital.

My 2¢: Attention precedes salesWhat continue reading

Is your website like an open Swiss Army knife?

“Google has the functionality of a really complicated Swiss Army Knife, but the home page is our way of approaching it closed. It’s continue reading

How does innovation happen?

Innovation often happens when a person tries to address a simple everyday need in life.
Case in point: The Clocky, the alarm clock that wakes you up and then flees.

Tags:

Do people buy 911s just to get to work?

Image via worldcarfans.com

Fact:
The Porsche 911 is designed and built to travel at speeds illegal on almost all roads in continue reading

Did you know that…

All business can be boiled down to one single thing: An offer.
The selection and design of an effective offer is the soul of all business.
Case in point:
continue reading

A simple idea that shines

Tired of your old snow shovel? Say hello to the Wovel.

Image via wovel.com

My 2¢: The world needs more simple solutions to overlooked problems that continue reading