Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Simple is hard to miss

Stories about life & business

It’s refreshing to see some simple and amusing ads during the holiday season.
P.S. Simplicity is not about less effort. Simplicity is all about the right continue reading

How Quentin Tarantino killed a wolf with his bare hands

Stories about life & business

Last night I had the pleasure of seeing Quentin Tarantino’s new film ‘Django Unchained.’

Screenshot via unchainedmovie.com

Instead continue reading

Tags: Django Unchained, Quentin Tarantino

Can a great story be told in only 26 words?

Stories about life & business

When we think of stories, we’re often tempted to first think of novels such as continue reading

Tags: Doctor Zhivago, Ishmael, The English Patient

Fun is a serious business tool

Stories about life & business

My 2¢:
You can’t spark word of mouth marketing without giving people reasons to talk about you.
Short on reasons? Make us laugh—laughter has an enormous continue reading

What’s the Opposite of Luck in Social Media?

Stories about life & business

This article is in response to the majority of the feedback I got re my article titled “Are you doing facebook wrong?” It’s long, so feel free to skip it.

Tags: Adele, Jonathon Gottschall, The Storytelling Animal

Are you doing facebook wrong?

Stories about life & business

If you’re asking for “Likes,” you’re probably doing it wrong.
The truth is, most facebook pages for local businesses aren’t worth “liking.” And this is your continue reading

Tags: Facebook

HELP

Stories about life & business

Regardless of your product and/or service, what you’re really selling is only one thing. And its name is help.
Question: if I were to visit your store or your web site, continue reading