Is “I give up” next?

The obvious advantage of clear communications is that people will easily understand your message.
People want to know how you can help them.
But, people don’t want to have to spend hours figuring out what you’re trying to tell them.
And if people are confused, you’re in deep trouble.
Because “I give up” is next.

My 2¢: Simple = clear. Case in point: Robomow. It mows. You don’t.

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Sep 4, 2012