How Apple Turns Art Into Profit
Wouldn’t it be nice if you could get some marketing advice from Apple?
The spectacular success of Apple is nothing short of magical.
While no single
Archive | Stories about life & business
One good lead on creating good ads
Good ads tell stories.
They make ideas tangible and human scale.
Case in point: An ad for Hong Kong Animal Adoption Centre.
My 2¢:
Tell stories focused on what’s
How to be creative
Ask: What would people love?
Case in point: Lubenda privacy policy generator.
Most businesses need a privacy policy.
Lubenda is the easiest, most
You are not alone out there
This is long so feel free to skip it.
A few hours ago, I received an interesting feedback/question from a person who recently purchased a copy of my ebook
Is chance your primary marketing strategy?
Chance is the primary marketing strategy used by many businesses.
It’s a sad reality, but many businesses simply wait for the people to come to them.
The more advanced version
Where does the money go?
Money follows ideas.
Money does not create anything at all, much less ideas. Money goes where ideas are.
— Paul Hawken
They say that nearly
Little big things
World-class companies are not shallow; they touch our senses because they give pleasure to our senses.
Case in point: Google
Why generic is bad
Gulfstream—The World Standard.
What do you think about the above tagline?
Gulfstream,
Why people sometimes don’t get it
If you don’t explain what you do through easy-to-picture little scenes, people likely won’t get it.
Netflix is a company that does this well.
My 2¢:
Bring
Chill without the Spill
Unless your fridge has a built-in ice maker, chances are you have to deal with ice cube trays and all the ice/water spillage that comes with them. Thanks