Ads that change lives
A few days ago, a New York couple took out an ad in the Palo Alto Weekly asking Tesla Motors‘ CEO Elon Musk to make some improvements
Archive | Stories about life & business
Quality is not a branding strategy.
If your primary branding position is quality, you have no branding position. If quality is the first thing you communicate to the marketplace, you won’t
How Paulo Coelho killed a wolf with his bare hands
Once upon a time, when he was in his teens, the now best selling author Paulo Coelho (pictured on the right by Niels Ackermann/Rezo for The Wall Street Journal), was committed
Ads that change lives
The advertising business, what’s it really about?
When done right, it’s more about making things understandable than about persuasion.
Aug 1, 2014
The Holy Grail
When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer. (Pictured
What’s love got to do with business?
It’s true that every year people buy/listen to millions of love songs and read millions of love stories. (Online,
A simple idea that shines
I had to renew my passport recently. There were two options: the general renewal passport application, and the new, simplified
Only in Canada: Dude Chilling Park.
“Without the proper branding, a park is just a grassy expanse of lawn mown by the city, but with the proper signage, it’s an Internet sensation.
Don’t act like you’re not impressed.
What can we learn from the above? My 2¢:
a. Icons mingle with icons.
b. Humor can put velcro on your message.
If you’re really
The minimum in “minimum viable product” is still big
If you want to ship a half-decent game/app for the iPhone (or even Android), and promote it just a tiny bit, you’re looking at investing a minimum