Ads that change lives

A few days ago, a New York couple took out an ad in the Palo Alto Weekly asking Tesla Motors‘ CEO Elon Musk to make some improvements to the all-electric Model S sedan (see below).


And Elon Musk responded.

Ad taken out in Palo Alto Daily by two Model S owners is right. Many of the suggestions will be implemented soon. — Elon Musk (@elonmusk) August 23, 2014

My 2¢: When done right, ads don’t just attract us — they change us. 
Aug 26, 2014

p.s. I test drove a Tesla Model S in Seattle back in 2013. “How was it?” In a word: breathtaking.