Cash flow is to business what oxygen is to the body
Cash flow is to business what oxygen is to the body—not the point of life but without it there’s no life. Unless you’re Mark Zuckerberg,
Archive | Stories about life & business
What makes a question “beautiful”?
Beautifull questions can help us identify game-changing ideas and pursue fresh opportunities.
The question is: What makes a question “beautiful”?
Write to be found
What words would people type into Google to find you? Use those words in your stories.
The Holy Grail
When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer.
Feb 13, 2014
The Sun Rises Online
When was the last time you reviewed your online presence and asked yourself: “Is this the best we can do?”
Is it simple and direct?
Is your writing simple and direct? If you care to ask, the whole world will tell you that simple words are the most powerful.
Place customers at the heart of your strategy
For service firms, value is created in interactions with customers. It’s amazing how many service firms are still grappling with this concept in 2014.
What’s an advertisement?
The bridge between your target audience and your product/service—their meeting place—is your ad.
The greatest burden
Where is the greatest burden of your fixed costs? Is it in your facilities/office, or in activities related to your customer acquisition, retention, and satisfaction?
Do you know how to marry technology with emotion?
One of the biggest challenges startups face in growing their businesses is this: they fail to marry technology with emotion. And if marrying technology