The Holy Grail
When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer.
Archive | Stories about life & business
What are you sneezing about?
From time to time, first-time readers will ask about the origin of the name ‘sneezr.’ Here’s the short answer: Sneezing is usually a vivid
What kind of marketing is the most effective?
Have you ever asked yourself the above question?
I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out
Jerry Seinfeld’s secret.
A. He crafts great stories people can step into.
B. He seems to prefer long-term thinking to flavor-of-the-month
Simpler = easier to market.
The simpler the better.
Think Facebook. One of Mark Zuckerberg’s most genius moves? Nudging the idea into the heads of hundreds of millions
What can Peter Thiel teach you about business?
“In Silicon Valley, nerds are skeptical of advertising, marketing, and sales because they seem superficial and irrational. But advertising
It is by dreaming first that we get to new realities
Today’s story began yesterday. A friend of mine invited me for coffee at a local Starbucks. During our conversation, he mentioned that one of his kids is considering entrepreneurship
What’s poetry?
What’s poetry if not simplification of thought, which, when done right, is both beautiful and extremly powerful.
How progress begins
If you’re trying to help someone, you can’t be thinking like them.
If they want to see different results, your thinking better be different than theirs.
Is shout finally out?
Facts can almost be irrelevant. What matters is how they are presented.
“So what do I do if I need to present some facts?”