The Apple of Your I.
First, you convinced your friends to try a Mac. Then, you convinced them to get an iPhone. Then, if you’re a really good friend, you convinced
Archive | Stories about life & business
Stop storytelling like it’s 1999.
Will people engage with your product/service in 2015 if they aren’t excited by it visually? If you had to use a version of Google that looked like this today, would you?
Jan
Malcolm’s “secret weapon,” episode II
A few years ago, I wrote a story about Malcolm’s “secret weapon.” You can read it here.
Are you trying to boil the ocean?
It’s often those who narrow their focus right off the bat – way more than an average person would want to — that end up being the brands that
Is this the best you can do?
Are the experts you’re working with experts on this world, or an earlier version of the world?
Jan 3, 2015
A word on your currency
Facebook, Instagram, etc. — sure, pictures are part of the appeal of those services. But you can only say so much without words, no? Words
Can a great offer be summed up into a single sentence?
You bet. Case in point, Western Union. Here’s how I would likely position Western Union’s offer:
“Your money flies first class with Western Union.“
More
The quickening art
Your favourite songs are one of those rare things that can encompass you completely, and that make you exist solely in the moment. A good
Quick question
Have you ever noticed how stores such as Walmart, Gap, Future Shop, etc. take so much care in making sure that they have enough cans (or whatever
The opposite of courage
In his wonderful book “Man’s Search for Himself,” Rollo May, the distinguished psychiatrist, says that “The opposite