Be careful what you pretend to be
The biggest professional flop I was involved with in the last 5 years had to do with the project for a large department
Archive | Stories about life & business
Simplicity is not a trend in branding
Do you?
Brands that people love don’t spend their advertising dollars training their customers to wait for a sale.
Do you?
“During
This is your big opportunity
“Amazon.com-way-of-doing-business” is still an exception.
We are still at the beginning of a digital economy. This is your big opportunity. Go!
Apr 18, 2014
If it’s broke, don’t fix it
As you know, companies, even the famous ones, can and do fizzle out. Why? Many reasons. One big one: many companies like the promise of change, just
Just a quick reminder…
You know that to be effective at branding, you need an organizing principle for your outreach branding activities, right? It’s okay if you don’t
Hello.
Have you ever been greeted with a simple “Hello” that made you instantly feel good? I think we all have. That experience really underlines how powerful
Would you ever feed a million-dollar racehorse junk food?
If you had a million-dollar racehorse, would you ever feed it junk food?
Think about your business and your clients for a moment: They are likely