Is shout finally out?
Facts can almost be irrelevant. What matters is how they are presented.
“So what do I do if I need to present some facts?” One thing that people tend to rally around nowadays is questions. Case in point: the “What does your heart beat for?” campaign to market “MegaRed,” a premium alternative to fish oil pills. The brand’s ad agency connected a single question to a web of simple yet reflective ideas with poignant emotional charge:
A son/daughter’s wedding.
Playing tennis/golf every week.
Caring for a Harley.
Going to a jazz festival.
Helping a grandchild learn how to ride a bike.
The response? See the image below (via Facebook) for a little taste.
My 2¢: a. Lead with questions. b. Be where the consumer is. c. Emotion is the mother of action.