What can Peter Thiel teach you about business?
“In Silicon Valley, nerds are skeptical of advertising, marketing, and sales because they seem superficial and irrational. But advertising
Archive | Stories about life & business
It is by dreaming first that we get to new realities
Today’s story began yesterday. A friend of mine invited me for coffee at a local Starbucks. During our conversation, he mentioned that one of his kids is considering entrepreneurship
What’s poetry?
What’s poetry if not simplification of thought, which, when done right, is both beautiful and extremly powerful.
How progress begins
If you’re trying to help someone, you can’t be thinking like them.
If they want to see different results, your thinking better be different than theirs.
Is shout finally out?
Facts can almost be irrelevant. What matters is how they are presented.
“So what do I do if I need to present some facts?”
Ads that change lives
A few days ago, a New York couple took out an ad in the Palo Alto Weekly asking Tesla Motors‘ CEO Elon Musk to make some improvements
Quality is not a branding strategy.
If your primary branding position is quality, you have no branding position. If quality is the first thing you communicate to the marketplace, you won’t
How Paulo Coelho killed a wolf with his bare hands
Once upon a time, when he was in his teens, the now best selling author Paulo Coelho (pictured on the right by Niels Ackermann/Rezo for The Wall Street Journal), was committed
Ads that change lives
The advertising business, what’s it really about?
When done right, it’s more about making things understandable than about persuasion.
Aug 1, 2014
The Holy Grail
When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer. (Pictured