A word on your currency
Facebook, Instagram, etc. — sure, pictures are part of the appeal of those services. But you can only say so much without words, no? Words
Archive | Stories about life & business
Can a great offer be summed up into a single sentence?
You bet. Case in point, Western Union. Here’s how I would likely position Western Union’s offer:
“Your money flies first class with Western Union.“
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The quickening art
Your favourite songs are one of those rare things that can encompass you completely, and that make you exist solely in the moment. A good
Quick question
Have you ever noticed how stores such as Walmart, Gap, Future Shop, etc. take so much care in making sure that they have enough cans (or whatever
The opposite of courage
In his wonderful book “Man’s Search for Himself,” Rollo May, the distinguished psychiatrist, says that “The opposite
Why new ideas have lonely childhoods
New ideas, despite everything good one can say about them, have a great weakness: they are dependent on a certain passage of time for effect. Everything
Want big results? Think small.
As celebrity Chef Gordon Ramsay asserts in his autobiography Humble Pie, if you care about the product, you have to care about the whole experience:
It doesn’t matter how amazing
It’s all about just one thing, no?
People are deciding which brands to trust, what advice to follow, and who to forge personal or business relationships with based on one simple metric: Likeability.
Unwrapping digital
“Unwrapping Digital is an easy introduction to thinking about going digital. It appeals to the business person that hasn’t yet adopted