A word on your currency

Facebook, Instagram, etc. — sure, pictures are part of the appeal of those services. But you can only say so much without words, no? Words are still how feelings come across and how connections are made.

We’re writing to one another more than ever (text, email, you-name-it). Your words are your currency; they tell people who you are. Your words are the new top of the sales funnel. They can make you seem fun, warm, competent, and trustworthy. But they can also make you seem uninteresting, or, God forbid, flat-out tiresome. In 2015, we all have to put a new value on an often overlooked skill in business: how to write, and how to tell a true story well.

Dec 20, 2014