Do you know how to romance money?
Image via uncrate.com
Money often has to be romanced. Case in point: Dollar Shave Club.
Archive | Stories about life & business
What have you taught yourself in the last six months?
With so many outlets for learning new skills today, you don’t have an excuse not to do it.
Metaphors are often just metaphors.
Marketing funnels vs real funnels: real funnels have hard sides. Marketing funnels not so much.
Metaphors are often just metaphors. It’s easy to forget that.
In your ads, don’t tell your story.
In your ads, spark a dialogue. The deeper the dialogue, the greater the sales results.
FYI: Facebook organic reach for posts is now almost 0%.
Without boost/promo, this is what happens on FB: Get idea->Write a Post->Post->Get silence.
Are you offering painkillers or candy?
Creative people often offer candy-only (nice-to-haves) to clients who need painkillers (a sales-focused landing page, ad, or email ).
Back to you: are
If your business is not a brand, it’s a commodity.
“Take the story of…”
The word ‘story’ alone is a magnet.
It’s 2015, but the technology of the soul has not changed much, no? :)
Super sad true biz story :(
Have you ever witnessed this scene: a new business opens in your city. You maybe notice it as you drive by because a small banner says “Open.”