A lesson about humility, patience & elegance
This is a long post, so please feel free to skip it.
Why is Michael
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
This is a long post, so please feel free to skip it.
Why is Michael
A video excerpt from Daniel Pink’s book titled DRIVE (I highly recommend it):
My take-away suggestion: You are leading you. Please don’t take this task lightly.
Have you ever asked yourself that question? I did.
One of the simplest explanations I have found so far comes from Ivor Tossell, a columnist for The Globe and Mail:
I was recently asked: Why did you devote a whole book