Sneezr.ca

What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What can TomTom teach us about marketing

Stories about life & business

TomTom is one of the world’s leading providers of location and navigation solutions. continue reading

Tags: C-3PO, Darth Vader, Han Solo, Homer Simpson, TomTom, Yoda

What can 10 socks teach us about business

Stories about life & business

What an interesting story!
That’s what I first thought when I came across 10socks.com. continue reading

Tags: 10socks.com

How to make an entire career of wearing a nametag

Stories about life & business

What a remarkable story!
That’s what I first thought when I came across hellomynameisscott.com. continue reading

Tags: Meet Scott, Scott Ginsberg

What can Rolling Stones teach us about life

Stories about life & business

Our story begins on a clear, cold morning at approximately 10:40 AM on August 21, 2010. I was reading some articles continue reading

Tags: Rolling Stones

What can a clean windshield teach us about life

Stories about life & business

I travel a fair bit for both work and pleasure. (My guess is that you do, too.)
My family and I just came back from an almost week long visit to continue reading

Tags: Banff, Kate Winslet, Las Vegas, Ralph Fiennes, Ritz Carlton, The English Patient, The Pallazo, Youngme Moon

Do you know why?

Stories about life & business

Let me ask you three simple questions:
1. Do you know why do people do business with you?
2. If “NO”, then how do you plan to go about attracting more customers?
continue reading

Tags: Customers, Why